In 2014, Sarah Baucom and her high school classmate, Carrie Barker, founded Girl Tribe Co. Both women were starting families, and their brand came before their product. They knew they wanted a brand that would empower women, but were not sure what their product would be.
Fast forward 5 years, and Sarah now has two young daughters and a thriving business. Sarah and Carrie’s business started with graphic t-shirts, and has become a retail shop and a traveling pop-up show featuring women-owned businesses.
Sarah and I shared a lot of laughs as we talked about Girl Tribe’s famous van (named Becky), the unique away message Sarah used during her last maternity (she totally channeled her inner royal princess), and the beginnings of the businesses. But we also talked about the pressures small businesses face in our current digital world, and the difficulties in transitioning from our “work energy” to our “mom energy” levels at home.
When it comes to leaving a legacy, Sarah has a vision and a goal, and as a 30-something entrepreneur, there is no doubt she’ll reach her goals.
You’re going to find Sarah to be a fun bundle of energy with clear focus and dedication to her work, her business partner, and, most importantly, her family.
Check out Sarah on Instagram at @sarahbaucom and Girl Tribe on Instagram at @girltribeco and online at www.girltribeco.com.